Updated: Dec 30, 2020
I spoke about entrepreneurial storytelling at an event sponsored by the Cornell Entrepreneurship Club this week. During this and other talks on the topic, I emphasize that storytelling is a universal component of human communication and offer tools entrepreneurs can use to share their own stories in a compelling way. We can all benefit from one tool I share. When planning to share a story at an upcoming presentation or meeting, consider using the following framework.
When…. (a time in your life)
Then I realized…. (you observed a problem)
Because of that…. (steps you took to address the problem)
Since then I’ve learned…. (big picture take away)
This four-part framework can give your stories structure and make them easier for you to remember. You can also use this framework to answer behavioral interview questions.