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Selective Sharing: Why Less Can Be More In Persuasion
Not too long ago I was at a Cornell event listening to a speaker open his presentation. In an attempt to build his credibility, he shared his title and the name of his employer. Then, before getting to the main point of his talk, he shared a long list of personal accomplishments. Somewhere between his fourth and seventh achievement, my impression of him changed from being somewhat impressed to being somewhat underwhelmed. What happened? The presenter, hoping to impress, had
Andrew Quagliata
May 14, 20244 min read
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