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Selective Sharing: Why Less Can Be More In Persuasion
Not too long ago I was at a Cornell event listening to a speaker open his presentation. In an attempt to build his credibility, he shared his title and the name of his employer. Then, before getting to the main point of his talk, he shared a long list of personal accomplishments. Somewhere between his fourth and seventh achievement, my impression of him changed from being somewhat impressed to being somewhat underwhelmed. What happened? The presenter, hoping to impress, had
Andrew Quagliata
May 14, 20244 min read


Define the Problem Before Presenting the Solution
We are problem solvers, so when faced with a workplace issue, we are wired to focus on solutions. However, research suggests people are...
Andrew Quagliata
Feb 2, 20213 min read


A Well-Framed Problem Improves Communication
Clearly defining the problem you want to solve is an important step in the problem solving process. However, individuals and teams often rush through or ignore this step. In doing so they make some common mistakes that result in a variety of negative outcomes including wasted time, confusion, and low engagement from decision makers. This article provides insight about how you can improve your communication by framing problems clearly and in terms that matter most to your audi
Andrew Quagliata
Dec 19, 20203 min read


The Power of Little Victories in Driving Change
In my first full-time job after I graduated from college, I inherited an event planning process that had been in place for many years. The process required five professionals to take turns staffing an office for three hours every afternoon where students who wanted to plan an event would visit and complete a series of paper forms. Staffing the office was a significant time commitment, and the process resulted in a good deal of data entry mistakes when the information was late
Andrew Quagliata
Aug 18, 20204 min read


Don’t Be Fooled
On the first day of my persuasive communication course students are eager to learn how to convince others to see things their way. They want to know how to negotiate employment benefits, get assigned to the best projects, and sell their ideas. But before we learn to persuade others, we discuss how to be critical receivers of persuasive messages. Not only do I want them to think critically about the persuasive arguments their classmates will present during the semester, but I
Andrew Quagliata
Jul 28, 20204 min read


Listening as a Means of Persuasion
Students and executives arrive in my classes and workshops with a desire to improve their communication skills. Without exception...
Andrew Quagliata
Mar 24, 20203 min read


Reduce Your Speaking Anxiety By Anticipating Objections
One of the primary reasons so many people fear public speaking is they are uncertain about how the audience will respond to their...
Andrew Quagliata
Mar 7, 20203 min read


3 Ways That Being a Good Parent is Like Being a Hostage Negotiator
What do parents and hostage negotiators have in common? It turns out they both use many of the same communication strategies. That was my...
Andrew Quagliata
Aug 16, 20193 min read


Sharing Emotions is a Powerful Way to Communicate
At the beginning of every semester I tend to have a few students who are so nervous when they present that they make me feel nervous. Research suggests why this happens. Emotions can be contagious. Researchers have found that anxious mothers can unintentionally pass along their anxiety to their children. And it turns out you don’t even need to be in the same room as another person to transfer emotions. Studies have also shown that social media posts can transmit emotions acro
Andrew Quagliata
Jul 23, 20193 min read


Developing Good Habits in Others
Leaders motivate the actions of others. Parenting isn’t much different. In both roles we want to give those looking to us for guidance...
Andrew Quagliata
May 10, 20193 min read


A Lesson In Persuasion: Give Up Control To Get What You Want
When I was a kid I liked eating out at restaurants that included a placemat I could draw on while we waited for our food. My favorite...
Andrew Quagliata
Apr 17, 20192 min read
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